Goals
- Improve client retention
- Achieve measurable sales lift
- Test multiple ad variations to find top performers
A seasoned digital marketing agency founder was looking for a Connected TV (CTV) advertising platform that offered more than his previous provider. Key needs included transparency, easy campaign adjustments, clear reporting, and simple invoicing.
The agency began with a small test campaign focused on a single dealership. If results showed growth in sales and foot traffic, they planned to expand. Today, they manage campaigns for over a dozen dealerships and are branching into new industries.
Solutions
- Web traffic-focused ad campaigns
- Retargeting strategies
- Customer Relationship Management (CRM) targeting
- Repurposing social media assets for streaming ads
With AdsRev, the agency gained full visibility into campaign performance, the ability to make quick edits, and fast access to detailed reports for client updates. They leveraged AdsRev’s platform features like web traffic campaigns, retargeting, CRM segmentation, and social repurposing to improve results steadily.
The agency also benefited from AdsRev’s service support, including monthly optimization calls and strategic reviews. In their latest review, they analyzed performance data from 11 clients to plan next steps for targeting and expansion.
Results
- Increased client satisfaction
- Average cost per page view: $1.47
- Average cost per session: $3.80
- Average CPM (cost per thousand impressions): $16
The campaigns delivered scale and efficiency, reaching 450,000 households and generating 80,615 page views for dealerships at an average cost of $1.47 per page view.
Ad engagement was strong, with 7 million video completions at an average cost of just $0.02 per completed view. Campaign frequency remained healthy at 16 times per viewer, supporting both brand awareness and conversions.
Thanks to these results, the agency has expanded retargeting across its client base and continues to rely on AdsRev for transparent performance, dependable service, and scalable technology that meets client demands without losing control or insight.
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