Michael Morris spent more than ten years working in traditional radio sales before launching his own media agency. From the beginning, his goal was simple. He wanted to build a company focused on one thing—client profitability.
That mission became even more important after COVID changed the way people consume media. Morris saw that old advertising models no longer worked the way they used to. He needed a better way to reach people and prove results. That is when he turned to AdsRev.
Goals
- Increase client profitability
- Drive more web traffic
- Deliver measurable sales lift
After trying early streaming platforms that failed to meet expectations, Morris looked for something better. He did not want leftover ad inventory or unclear results. He needed real support, data he could trust, and tools that matched each client's unique needs.
Solutions
- Custom audience targeting
- Real-time campaign testing
- Local market research
Most platforms gave Morris limited options and prebuilt audiences. AdsRev offered a flexible approach that was hands-on and collaborative. Instead of guessing, Morris could work directly with the AdsRev team to build the exact audience he needed. Whether it was a niche group in Ohio or a broad campaign across cities, AdsRev delivered.
For example, Morris needed to reach a small group that made up only five to seven percent of the population in cities like Columbus and Dayton. AdsRev helped him build a custom segment that delivered strong results. He could now connect ad views to real traffic and sales, making it easy to see what was working.
In one campaign, with no other media running, website traffic increased by 70 percent in just two months. In another, Morris combined streaming TV ads with radio to deliver 400,000 impressions on screen and over six million radio plays.
“The numbers were off the charts,” Morris said. “Streaming TV did more than hold its own. It made the whole campaign stronger.”
His approach was always grounded in research. For a jewelry client, Morris started by analyzing the total local market. There were about 11,000 marriages in Columbus last year. The store already had eight percent of the market. With targeted streaming ads, Morris helped grow that share to 15 percent in a single month.
Using AdsRev, he was able to watch results in real time and make smart changes fast. He looked at delivery, cost per visitor, and return on investment to shape future strategy.
Results
- 70 percent increase in web traffic from streaming TV alone
- Market share growth from 8 percent to 15 percent in one month
- More than 3X return on ad spend in select campaigns
For the jewelry client, just 20 extra ring sales brought in $50,000 in new revenue. That was from a single month of ads, even before Mother’s Day campaigns launched.
Even small monthly gains added up. Some clients saw two percent growth, others as high as twenty. That consistent performance helped Morris grow his business and keep his clients coming back.
For Morris, the difference was clear. Other platforms felt like buying a product. AdsRev felt like having a team. “From day one, it never felt like a sales pitch,” he said. “It felt like a partnership.”
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